About Us

Latin World Entertainment (LWE) is the premier Hispanic talent management and entertainment marketing firm in the United States. Founded in 1994 by Luis Balaguer and Sofía Vergara. The multi-service company offers a 360 degree approach that includes publicity, licensing, endorsements, brand integration, production and content development. 100% Hispanic owned, LatinWE has the reputation of being the number one Hispanic talent agency in the country and the strongest multi-service and synergy provider in its kind in entertainment.




    We match brands to the top latino celebrities & trend-setters that can reach Hispanic consumers via endorsements, publicity initiatives, promotional programs, social media outreach, integrations and/or content development.


    With more than 20 years of experience, we’re the leading Hispanic Talent Management firm in the world. Our roster includes top Hispanic actors, TV personalities, youtubers, journalists, writers, and trend-setters for both the English and Spanish speaking markets.


    We know Hispanics. We offer a 360 marketing & PR approach uniquely tailored to any brand, by combining our team of bicultural & bilingual professionals and our Hispanic celebrities to expand the reach in the US Hispanic Market, Latin America and Spain.


    With +12,000 hours of programing experience, our team develops and produces groundbreaking content for the US Hispanic Market and the US General Market. As a full service production company we are known for our exceptional success, Latin consumer know how, and unparalleled access to stars, writers, directors and sponsoring brands.


    We customize apps, websites and QR platforms with our celebrity properties. Let us link our branded entertainment assets and create a digital space where consumers can engage with your brand.


    We are the 360 agency responsible for the Sofia Vergara Lifestyle Brand. We specialize in extending Hispanic celebrity brands through the strategic development of licensed products.

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