Hector Trejo, better known on social media as “Bully,” is a pioneer of the digital world who became an influencer way before the term was created. Bully created a digital platform of scientific and cultural content on YouTube under “Bullysteria,” and since its creation in 2008, he has garnered over 1.7M followers on all his social media accounts. Thanks to his knowledge and passion for technology, he is currently a digital consultant and strategist for different agencies. “Bully” creates 360º for brands, TV, and other digital influencers, and has worked on over 150 campaigns and 50 implemented. His hard work has paid off by winning and being nominated for multiple awards such as a bronze in the “IAB Conecta 2013” awards for his Nokia campaign (#Celvaivor) and a nomination in “Best Use of Digital” at the Festival of Media LATAM 2014 for his Bubbaloo campaign. Earlier this year, Bully was a panelist in the “Hispanic Influencer Summit 2015,” a summit organized by LatinWE and Telemundo which featured the top 50 Hispanic Influencers.

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