Online Star With More Than 13 Million Followers Across Platforms Joins The Largest Influencer Network Worldwide, Part of The Walt Disney Company
(MIAMI, FL – APRIL 26, 2016) – Sebastian Villalobos, the Colombian influencer represented by LatinWE who is known for being the Hispanic with the highest Social Media engagement, has joined the Maker Studios talent network. Maker Studios is the global leader in short-form online content attracting over 14 billion views every month to its original content and talent library.
Through the relationship, Maker Studios will manage Sebastian’s YouTube channel (youtube.com/VillalobosSebastian) and other social platforms, helping to best optimize his content and further grow his audience. Maker Studios will also create cross-platform opportunities across The Walt Disney Company both through original content creation and appearances as well as branded promotion and integrations. Their first collaboration was Sebastian’s special guest appearance on Soy Luna on Disney Channel Latin America. When the appearance was first announced, the hashtag #SebasEnSoyLuna trended on social platforms in multiple countries including Colombia, Mexico, Ecuador, Venezuela, Peru, Argentina, and Chile, among others. During the television debut on April 15th, 2016, the hashtag trended worldwide. Sebastian’s guest appearance was the first time Disney Channel Latin America has ever featured an online star.
Sebastian Villalobos is a Hispanic online content creator, and at only 20 years old, has more than 13 million fans across social platforms today – making him one of the biggest digital stars in the Latin America region. Along with joining Maker Studios and his guest role on Soy Luna, Sebastian has taken his digital fame to new heights this year by becoming a contestant in the primetime show, Dancing with the Stars (Colombia). Just last year, this Colombian YouTuber was host of Colombia’s Kids’ Choice Awards and even won “Favorite of the Web.” Sebastian has worked with global brands including Adidas, Coca-Cola, P&G, and more, and thanks to his massive following, has been featured on the cover of Revista Tú and was named “one of the most influential personalities of 2015″ by TVyNovelas Colombia. Sebastian’s creative content and strong fan base led him to be one of the first digital talent to be represented by LatinWE, Sofia Vergara and Luis Balaguer’s premier talent agency which represents top Hispanic talent in the U.S.
On his new collaboration with Maker Studios, Villalobos shared, “I feel that the outcome of my work is now showing its results. For me, this union with Maker Studios consolidates the step to the next level of my career and I am very happy because this alliance has already started to give big surprises as the participation of Soy Luna and others that are on the way.”
“Talent collaboration and development is one of Maker Studios’ top priorities across many local regions, worldwide,” said René Rechtman, Head of International, Maker Studios, “and we are excited to work with Sebastian on new projects and opportunities across Latin America where we continue to invest our time and energy as a business. Sebastián is a fantastic talent – energetic, entrepreneurial, and multi-talented – great things are sure to come!”
ABOUT MAKER STUDIOS
Maker Studios is the global leader in online short-form video and the largest influencer network worldwide. Maker specializes in reaching millennial audiences across multiple programming genres. Maker’s network includes 60,000 independent creators from more than 100 countries, attracting over 14 billion views per month, with a growing scale driven by its robust technology platform, direct-to- consumer distribution and data analytics. Maker is home to many of the world’s leading online talent and award-winning original programs such as “Epic Rap Battles of History” and “Wonder Quest.” Maker Studios is a wholly owned subsidiary of The Walt Disney Company and is headquartered in Los Angeles with operations in 12 markets across the globe. For more information visit www.makerstudios.com.
Latin World Entertainment (LatinWE) is the premier talent management and entertainment marketing firm in the United States. The multi-service company offers a 360-degree approach that includes publicity, licensing, endorsements, brand integration, production and content development. 100% Hispanic owned, LatinWE has the reputation of being the number one Hispanic talent agency in the country and the strongest multi-service and synergy provider in its kind in entertainment. For more information, visit www.latinwe.com.
LatinWE Press Contact:
KARINA ALEJANDRA CATELLANI