“La Banda” Host to be the Face of Brand’s Newest Fragrance, LOVE IS ON Eau de Toilette
(OCTOBER 15, 2015- New York, NY) – Revlon announced today that Alejandra Espinoza, beloved Univision Network personality and TV host, will join the company as a Global Brand Ambassador. Espinoza is a rising Latina star and is currently the host of the hit music reality show, “La Banda,” developed by Univision Communications Inc., Simon Cowell’s SYCO Entertainment and Haim Saban’s Saban Brands and co-produced with FremantleMedia Latin America. Espinoza has also appeared on numerous Univision programs including the Emmy-award winning show, “El Gordo y La Flaca,” and legendary variety show, “Sabado Gigante.” As well as being a popular TV personality, Espinoza has a strong and devoted social media following.
“Alejandra is a true Revlon woman who exemplifies confidence, beauty and love. We are truly excited to welcome her to our family, where she will help us deliver our LOVE IS ON message,” said Lorenzo Delpani, CEO of Revlon. “Alejandra is not only talented and beautiful, but her warmth and spirit make her an ideal embodiment of our mission – to inspire and spread LOVE.”
Born in Mexico and raised in Southern California, Espinoza is one of ten children who rose to fame as the winner of Univision’s first “Nuestra Belleza Latina” competition in 2007. As a granddaughter, daughter, sister, wife and mother, Espinoza has worked hard to provide for her family, achieving success across many platforms, particularly within the Hispanic market.
“Being named a Revlon Global Brand Ambassador is a dream come true,” said Espinoza. “Like many women, I have been a fan of this iconic brand for as long as I can remember. When I think of Revlon I am reminded of the bold, beautiful women who have represented this brand before me. I am honored to be joining them and look forward to helping Revlon in their mission to share with the world that LOVE IS ON!”
As Global Brand Ambassador Espinoza will be the face of the brand’s new LOVE IS ON Eau de Toilette, Revlon’s first fragrance launch in over ten years. A scent that was designed to ignite attraction and inspire true love, the LOVE IS ON Eau de Toilette will launch with imagery featuring Espinoza.
“Representing the LOVE IS ON fragrance is a perfect fit for me,” Espinoza continued. “I believe that scent plays such an important part of one’s personal love story. If you ask my husband what he remembers about when we first met, he will say my beautiful smile…and my enchanting perfume.”
As the newest face for the brand, Espinoza will appear in multimedia campaigns spanning television, print, in-store, digital and social media platforms. In addition to fragrance, Espinoza will represent a variety of Revlon color and hair products in campaigns that will begin to roll out in November 2015.
For additional information on Revlon and to view behind-the-scenes content in the coming months from Espinoza’s campaigns, visit www.Revlon.com and follow the brand @Revlon on Facebook, Twitter, Instagram and YouTube.
Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in three segments, the consumer division (“Consumer”), the professional division (“Professional”) and Other. CEO Lorenzo Delpani’s vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND’s Shellac® brand 14+ day nail color and Vinylux® weekly nail polish, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.
Latin World Entertainment (LatinWE) is the premier talent management and entertainment marketing firm in the United States. The multi-service company offers a 360-degree approach that includes publicity, licensing, endorsements, brand integration, production and content development. 100% Hispanic owned, LatinWE has the reputation of being the number one Hispanic talent agency in the country and the strongest multi-service and synergy provider in its kind in entertainment. For more information, visit www.latinwe.com.
LatinWE Press Contact:
KARINA ALEJANDRA CATELLANI
C: 305 340 1517