CELEBRITY CHEF INGRID

Celebrity Chef Ingrid HOFFMANN Launches Food Brand Hoffmann´s Line, “Cocina by Ingrid Hoffmann”, Includes 4 Meal Kits And 3 Spice Blends MIAMI, FL – March 10, 2015 – Celebrity chef, author and host of “Top Chef Estrellas” Ingrid Hoffmann, has created a line of quick and easy meal solutions set to launch on HSN on March 14th, 2015. “Cocina by Ingrid Hoffmann” was created with the desire to bring healthy solutions to busy households eager to enjoy a home cooked meal but lack the time. The current line offers 4 meal kits and 3 seasoning blends, all natural, without preservative/additives and using the best of ingredients. The flavor profile is consistent to Hoffmann’s recipes, global food with a Latin Twist, appealing to both general and Hispanic markets. Meal Kits: Yellow Pepper Quinoa- Quinoa & ancient grains seasoned with sweet yellow peppers and chilies. Fideo Paella- an authentically seasoned paella made with noodles Pisado Chili- a delicious combination of spices with corn, red & black beans Southwest Green Chili and Herb Polenta- a classic Italian dish spiced up with the flavors of the American Southwest Seasoning Blends: Todo Adobo- an all-purpose seasoning blend Chimichurri – Authentic blend of parsley, spices, herbs and garlic perfect for meats and vegetables Citrus Fajita – herbs and spices with an added citrus zing The brand is designed to stream line the cooking process by requiring a short ingredient list, minimum prep and a cook time of less than 30 minutes. “I want everyone to be as excited about cooking as I am, but I know not everyone has the know-how or the time. This is my way of sharing the joy of cooking healthy meals in 20 minutes,” expressed Hoffmann. The seasoning blends can be used as rubs, marinades, in stews and even in salad dressings. The meal kits can be turned into alternative recipes with just the substitution of a couple of ingredients, giving the consumer variety. With “Cocina by Ingrid Hoffmann,” now everyone can cook healthy, easy and fast meals with exciting flavors every day of the week. About Ingrid Hoffmann: Ingrid Hoffmann (www.ingridhoffmann.com), professional eater and host of Top Chef Estrellas (Telemundo) and creator of Simply Delicioso (Food Network/Cooking Channel) and Delicioso (Univision). Her goal is to spread the joy of cooking to her many followers via her own cookware line, cookbooks and the media. Alongside Gibson Overseas Inc, Ingrid has created Simplemente Delicioso a line of cookware and tabletop available in JCPenney and other retailers nationwide. Her latest book LATIN D’LITE: Delicious Latin Recipes with a Healthy Twist (Celebra Hardcover; April 2, 2013) is available in bookstores in both English and Spanish.

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